Workshops specially for students

RA*W has been growing like crazy the last few years. Our free sessions are usually ‘sold out’ within minutes. And we notices more and more student want to attend our sessions. Our RA*W sessions are exclusively for young talents that work in the advertising industry between 1-3 years. We didnt really like to turn down all the students that came seeking for knowledge and inspiration. So we founded RA*W University.

RA*W University believes that the inspirational sessions at advertising agencies can bring the much needed extra knowledge that students don’t receive at their schools.

Instigator and student Rein Bojahr: “Being a student it is difficult finding out all the possibilities the advertising industry has to offer. During my studies I missed a place or platform where I could gather knowledge about the industry. Via RA*W University we now offer students a chance to get to know advertising in a different and fun way.”

Start at the beginning
The first RA*W University session took place at Ogilvy & Mather Amsterdam and started at the very beginning; ‘who are involved in the process of creating a campaign and what does this process entail’? The session was a huge success, and was quickly followed by 3 more sessions in 2014. Students learned about brand positioning at Selmore and how to be the greatest intern at Spaces with a panel of N=5, Natwerk and talent development expert Wicher Schols. The year ended with a session at Fitzroy about how to target young adults.

RA*W University continues to organise events for students, want to know when the next RA*W University session takes place, keep track of the Facebook page.

RA*W University is an initiative by: Rein Bojahr (Heineken), Gerben van der Zwaard (Selmore), Lex Noteboom (Publicis), Liza Hopman (NoProtocol), Dirk Jan de Krom (Glasnost Communications) and Sanne Kragten (Moxie Amsterdam).

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