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Why did we start?

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As a young and ambitious account or strategy talent, the advertising industry can be quite a difficult one if you want to develop quickly. Little to no training programs or mentorships, you just need to quickly be able to do your job and that’s it – no looking forward. However, the need for development, inspiration, knowledge and insights remains.

RA*W arose from this need. Founded early 2012 by Reinier Steures, Bart van de Kooij, Lieske Stokkers and Robert Volten, they started organising sessions where agencies open their doors to a group of eager talents. Each session revolves around a different topic and aims to provide insights that immediately can be put into practice the very next day.

With constant curiosity, we look at the wonderful and idiotic things that happen in our industry. We frown upon the traditional approach to a business that should be beyond progressive. By now RA*W has turned into the ultimate advertising network of the future. Young talents that are very adaptable and who share their experiences while learning form the different backgrounds and ambitions everyone has.

The initial founders have passed on the baton to Marieke Dekker, Rose Zandvliet, Wybe Sallows, Daantje DammersCiaran Woods, Romy van der Linden en Piet Honig. These seven board members organise the activities in their space time alongside their (hectic) day jobs. They continue the dialogue between the RA*W Community and the advertising industry.

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